Sunnylands Broadcasting flipped Soft AC “CV 104.3” KHCV Mecca/Palm Springs CA to Oldies this morning.
Retaining its previous branding, KHCV is now positioning as “The Valley’s Greatest Hits” with a playlist focusing on the 1960s and 70s. The move places KHCV between Alpha Media’s combo of Classic Hits “106.9 The Eagle” KDGL and Standards “107.3 Mod-FM” K297BO.