Cumulus Media has announced it has refreshed AC “Magic 99.5” KMGA Albuquerque following its seasonal Christmas music run.
Changing its positioning from “Today’s Best Mix” to “Today’s Hits & Yesterday’s Favorites”, the station is increasing the amount of 80s and 90s gold played. The move also comes with a new on-air lineup as the station adds the syndicated Bob & Sheri for mornings. The station’s previous morning hosts Doug Durocher and Steph Duran will now host afternoons and middays respectively. John Tesh’s “Intelligence For Your Life” moves from middays to nights replacing Delilah.
CUMULUS MEDIA announces that it will launch a new weekday programming lineup on Magic 99.5/KMGA-FM, Albuquerque’s At-Work Station. Starting today on Magic 99.5, the music will feature “Today’s Hits & Yesterday’s Favorites”, with new songs from artists like Taylor Swift, Maroon 5 and Ed Sheeran, and favorites from the 80’s and 90’s like Prince, Journey, and The Backstreet Boys. In addition, Magic 99.5 kicks off a fresh new on-air schedule for the new year, with the debut of the popular nationally syndicated Bob & Sheri morning show, airing weekdays from 5:00am-9:00am. Doug Durocher and Steph Duran, hosts of the station’s previous morning show, Doug & Duran, will now air back-to-back in afternoons and middays, with Duran following Bob & Sheri from 9:00am-2:00pm, and Durocher broadcasting from 2:00pm-7:00pm. Intelligence for Your Life with John Tesh moves from middays to evenings from 7:00pm-Midnight.
Kris Abrams, Operations Manager/Program Director, Magic 99.5/KMGA-FM, said: “Getting live midday and afternoon shows back on Magic 99.5 with great talents like Steph and Doug will provide the entertainment and companionship the Magic at-work audience craves. Bob & Sheri are one of the best morning shows around and are so very compatible with what we do on Magic. It’s a win-win-win for our listeners with this strong new weekday lineup!”Abrams noted: “These are the right moves at the right time. Magic is always one of the most listened-to stations throughout the holiday season with all-Christmas music. To come right out of that with these upgrades will not only make longtime listeners happy, but will also convert a lot of new fans still listening after the holiday.”
Jeff Berry, Vice President/Market Manager, Cumulus Albuquerque, commented: “Magic has long been Albuquerque’s at-work station. Bob & Sheri start things off in a big way, and then Steph and Doug take it live all day – That creates an unmatched platform for our clients to get their message out to the Magic audience.”