Country Goes & Comes Back In Reno

While Lotus Broadcasting ditches Country in Reno, NV, Wilks Broadcasting was more than happy to welcome it today. At midnight last night “Cub Country 94.5” KUUB bid adieu with Roy Rogers’ “Happy Trails” before segueing to Sports “ESPN Radio 94.5“. Lotus also swapped sports networks on its two AM’s in Reno. 630 KPLY picks up Fox Sports Radio, while 1450 KHIT moves to ESPN simulcasting 94.5. “ESPN Radio 94.5” will additionally air University of Nevada Sports and Oakland Raiders Football.

Meanwhile at noon, Wilks Broadcasting’s “Smooth Jazz 92.1” KJZS quickly stepped in to pick up the mantle as “92.1 The Wolf“.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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