KSBJ Houston Shuffles Rebroadcasters

89.3 KSBJ Houston 96.9 KXBJ Bay City Sugar Land NGen NGenRadioKSBJ Educational Foundation has closed on its $2.1 Million purchase of what was Spanish Oldies “Baila 96.9” KNTE El Campo, TX and flipped it to a simulcast of its Christian AC 89.3 KSBJ Humble/Houston as KXBJ.

The addition of 96.9 which fills in signal holes on the southwestern side of the Houston market will also enable KSBJ to shift a few of its outlying signals to new programming. 89.5 KZBJ Bay City, 91.1 KYBJ Lake Jackson and 99.5 K258BZ Sugar Land will join 93.3 K227AI College Station and 99.7 K259AH Brenham will shift in July to the Christian CHR “NGen Radio” fed by KSBJ-HD2 and 92.5 KWUP-HD2 Navasota.

With the addition of 96.9, KSBJ has also shuffled its airstaff and refreshed its imaging and jingles.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. 93.3 K227AI College Station and 99.7 K259AH Brenham have relayed NGEN Radio via 92.5 KWUP Navasota since NGEN signed on in November 2010.

    89.5 KZBJ, 91.1 KYBJ, and 99.5 K258BZ will shift to NGEN July 2nd.

    96.9 flipped to simulcast KSBJ this morning.

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