KSKY To Rebrand As The Answer; Adds Mark Davis

Mark Davis 660 The Answer KSKY Dallas Fort Worth Arlington SalemSalem continues its rollout of “The Answer” as the branding for its Conservative Talk stations as 660 KSKY Dallas will revamp on Monday, June 4.

The change will be accompanied by the addition of former WBAP morning host Mark Davis for a 7 to 10am show. Davis’ contract with the Cumulus owned station recently expired.

The rebranding of KSKY as “The Answer” follows similar revamps at 970 WNYM New York, 870 KRLA Los Angeles and 590 KTIE San Bernardino. Salem has already registered domains for all of their Conservative Talk stations to potentially take on the Answer moniker.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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