After about 18 months as Gen X Hits “99.3X“, KPCH Ruston/Monroe, LA will revert to its previous 60s/70s Classic Hits format as “The Peach 99.3” on Sunday, July 1.
The outgoing format will remain online and the station promises to be more active on social media and a broader playlist of songs from the 80’s through 2000’s.
Drove through the middle of Louisiana two weeks ago and came across 99.3X… imagine driving through rural America, scanning the dial, and hearing Ice-T’s “It Was A Good Day”. The station had me hooked until I hit the fringes of its coverage. A shame to hear it’s going away, but I suppose the market and format might not have been the best fit.