Alice 93.7 Harrisonburg Rebrands Now

Alice 93.7 Now Hit Music WAZR Woodstock Harrisonburg Elvis DuranClear Channel has rebranded CHR “Alice 93.7” WAZR Woodstock/Harrisonburg, VA as “93.7 Hit Music Now“.

The station had previously been CHR as “93.7 Kiss-FM” from 2002 to 2010 when it shifted to Hot AC and rebranded as “Alice“. The station returned to CHR last fall but kept the Alice name until 12pm today.

93.7 Now’s lineup includes Elvis Duran in mornings, local host Randi White in middays, JJ in afternoons, and Billy The Kidd at night.

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