For the past few weeks North American Broadcasting’s Rock “Rock 99.7” WRKZ Columbus, OH has been holding an Online Town Hall to determine what its listeners wanted out of the station. The results seem to be in as the station has reverted to Active Rock and the “99.7 The Blitz” moniker the station held from 1992 to 2008. As part of the changes the station has dropped the syndicated Bob & Tom morning show and will begin auditioning potential new shows. Current WRKZ Afternoon Host Ronni Hunter will audition with “Neander” Paul Marshall, a longtime staple of Rock stations across the country the week of May 3.
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.