The move, approved by the CRTC last September, allows CKPK to increase power and height to give it a much stronger signal in the market. CKPK will go from operating with 11kW at 570.7 meters on 100.5 to 100kW at 590.4 meters on 102.7. CFRO-FM will take over the existing 100.5 facilities with the switch, increasing from 5.5kW at 306 meters with its current facilities on 102.7
To make the move a reality Pattison agreed to pay $1.437 Million CDN over five years to CFRO-FM. The money will go towards rent of the transmitter site, transmitter maintenance, the CRTC application, promotional materials related to the move, and outdoor advertising.
To help promote the move on their end, The Peak is crowdsourcing production of a TV commercial via a contest.