Cumulus’ Next Format Initiative: Rock
In an interview with Bloomberg TV talking about the launch of the Nash brand, Cumulus CEO Lew Dickey stated that the company’s plans are to focus on four key format verticals for the company: Country, Talk, Sports (via CBS Sports Radio), and Rock along with their publishing business.
We’ve already started to see the beginning of the plans to expand their Rock programming over the past couple weeks with the relaunch of “Rock 100.5” WNNX Atlanta. The company has also parked the WRXP call letters and a few domain names for potential use on its pending New York move-in.
Dickey also touches upon Cumulus’ lack of mobile revenue, the drop off in political talk ratings, and the growth of sports talk.
Watch the interview below: