Bluewater Broadcasting has launched Classic Country “103.9 The Possum” W280EI Montgomery.
Relaying 96.1 WQKS-HD4, the 250 watt translator puts a city grade signal over all of Montgomery. The station is focusing on older Classic Country music with core artists listed as: Hank Williams, Merle Haggard, Johnny Cash, George Jones, Patsy Cline, Marty Robbins, Conway Twitty, Willie Nelson, George Strait, and Waylon Jennings. The Possum name itself is a tribute to the recently deceased George Jones.
Bluewater built up anticipation for the new signal by placing small signs with nothing more than an illustration of a possum on them throughout Montgomery.