Bob & Hank Debut In Walla Walla

104.5 Hank FM HankFM KZIU-HD KZIU HD2 HD4 106.9 Bob FM BobFM Walla Walla Alexandra CommunicationsAlexandra Communications has launched a pair of new formats in Walla Walla, WA.

80s Hits “106.9 K-Hits” K295AV/101.9 KZIU-HD2 has flipped to Variety Hits as “106.9 Bob-FM“. This returns the Bob brand to the market for the first time since 95.7 KNLT dropped the format in 2008. That station would return to Variety Hits as “Cities 95.7” in 2012.

Earlier this month 104.5 K283BU/101.9 KZIU-HD4 debuted as Classic Country “104.5 Hank-FM“.

Both formats are products of Kroeger Media and distributed by Envision Radio Networks. Alexandra Communications owns Rock “93.7 The Rockin’ River” KRKG Pasco, CHR “Zoo 102” 101.9 KZIU Weston OR, AC “Mix 105.3” KONA Kennewick, and News/Talk 1420 KUJ Walla Walla.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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