WYDS Adds Quickhitz

93.1 The Party Quickhitz Quick Hits WYDS DecaturCromwell CHR “93.1 The Party” WYDS Decatur, IL has revamped as “93.1 Quickhitz“.

Quickhitz is a CHR format produced by Paragon Media Strategies and SparkNet that promises “Twice the Music in Half The Time” by editing songs down shorter to fit up to 24 per hour. WYDS is also promoting stopsets of no longer than 3 minutes in length.

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  1. TimmyWA says

    What an operational PITA! Hand-editing (digital) every track? It reminds me of Quick96, a stunt in Seattle years ago: http://www.seattlepi.com/ae/tv/article/Radio-Beat-Songs-will-fly-by-in-KBTB-FM-s-new-1088276.php

  2. Nathan Obral says

    Considering the current state of popular music, this approach may not be all that bad a thing.

  3. JeremyAndrews says

    Listening. I’m not hearing any liners. A lot of songs.

    Song cutting has always been a common thing. AC formats in the 80s for example had shorter versions of songs.

    For example, Paul Davis’ “Cool Night” is 3:22. Bonneville had an edit cutting it down to 2:35. It was seamless. They just cut a few parts of the chorus that would normally repeat a number of times ending the song faster.

    What I hear here is a mix of that, combined with some pitch shifting, and almost no liners or imaging. Just a bunch of songs. If a DJ talks, it’s over the intro of a song.

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