Saga Communications Talk “AM 1490” WBAE Portland has returned to Soft AC/Standards.
Once again billed as “1490 The Bay“, the station is utilizing programming from Westwood One’s Adult Standards network. The change removes Bob & Tom, Clark Howard, and Dave Ramsey from the market.
WBAE previously ran an Adult Standards format from 1999 to 2009. Until March of this year it simulcasted on sister 1400 WVAE (now WGIN) Biddeford.