Florence Signal Shuffle

NewsTalk 1400 WJMX 970 WWRK Florence Swagga 94.1 WRZE 97.9 105.9 QantumQantum Communications has shuffled its AM signals in Florence, SC.

The Talk format that had been heard on 970 moves along with the WJMX call letters to 1400 in Darlington as “NewsTalk 1400“. The WWRK call letters move along with the Urban “Swagga” format used to feed two translators shifts to 970. “Swagga” is also heard on 94.1 WRZE Kingstree along with 97.9 W250BJ Florence and 105.9 W290CD Darlington.

970 WWRK operates with 10kW day and 3kW nights, while 1400 WJMX runs 1kW around the clock.

Share This Post

Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. Wonder how this is gonna work for the news/talk audience, as WJMX-970 covered Florence very well day and night…but the new WJMX-1400 has their tower NW of Darlington, so doesn’t even put a city-grade into Florence during the day, and their night signal is even worse.

Leave a Reply