WLPO Segues To Classic Hits
Miller Media has flipped News/Talk 1220 WLPO LaSalle/103.9 W280EG Peru, IL to “Classic Hits 103.9 WLPO“.
The station will retain its Full Service elements, including a local News/Talk program in mornings, newscasts every 30 minutes and St. Louis Cardinals and University of Illinois sports.
VP/Operations John Spencer told the LaSalle News-Tribune,
WLPO spent the last decade providing news and talk around the clock. The last 4½ years we followed the lead of some of the most successful news-talk radio stations in the country by airing top-rated syndicated hosts during the day. With the addition of an FM translator (103.9) this summer, we feel we have an opportunity to go a different direction to increase the size of our audience. We’re hoping more people will wake up with Rod and then stick around for the greatest hits of all time.