WNEW Extends Focus To Include Baltimore
CBS’ “All News 99.1” WNEW Bowie MD/Washington DC will expand its coverage to include Baltimore and the rest of Maryland between the Beltways.
The expansion will take place on Monday, March 3 at 5:00am. The Baltimore Sun reports that the move will entail adding Baltimore and Anne Arundel, Howard, Montgomery and Prince Georges Counties to the station’s traffic reports and the opening of a seven person news bureau based at sister WJZ-TV Baltimore and one reporter at the Maryland State Capital in Annapolis. WNEW will also include staffers from Adult CHR “Mix 106.5” WWMX and Sports “105.7 The Fan” WJZ-FM.
WNEW has struggled to gain a foothold in the Washington market since launching in January 2012. The station has held steady with a 0.8 share in the last three PPM monthlies, well behind Hubbard’s market leading 103.5 WTOP’s 9.2 share. Part of the issue is the signal being centrally located between the Baltimore and Washington markets. As CBS Washington VP/Market Manager tells the Sun WNEW “only reaches 38 percent of the DC metro population while it covers more than 75 percent of the Baltimore metro.”
The station served both markets during its long run as Alternative WHFS before flipping to a Washington focused Spanish format in 2005.