KOSF Gets A Big Rebranding

The Bay's Big 103.7 Oldies Greatest Hits KOSF San Francisco Don Bleu Celeste PerryClear Channel Classic Hits KOSF San Francisco has rebranded as “Big 103.7

In its three years since flipping to Classic Hits in April 2011, this is the fourth brand identity the station has ulitized. It has gone from “Oldies 103.7” to “103.7 FM” to “The Bay’s 103.7” and now to Big.

KOSF tied for 12th in the San Francisco market with a 2.9 share in the March Nielsen PPM ratings. No changes to the station’s lineup accompanied the renaming which continues to include Don Bleu in mornings, Celeste Perry in middays, and Joey V in afternoons.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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