WZZS’ Bull Bids Farewell

106.9 The Bull WZZS Heartland Broadcasting Hal Kneller 105.3 La Zeta WZSPHal Kneller’s Heartland Media signed-off Country “106.9 The Bull” WZZS Zolfo Springs, FL on Wednesday following the closing of its sale to Tomas Martinez and Mercedes Soler’s Solmart Media.

WZZS’s website features a slideshow tribute to its 18 year run with the Country format under Kneller’s ownership.

Solmart purchased WZZS and sister Regional Mexican “La Zeta 105.3” WZSP Nocatee/Port Charlotte earlier this year for $469,000. If Solmart is successful within the next five years to relocate WZZS into the nearby Sarasota/Bradenton market, Heartland will receive an additional $225,000. Martinez is currently VP/GM of “Radio Caracol” 1260 WSUA Miami. His wife Soler is an Anchor for CNN Español.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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