Vista Flips/Rebrands Multiple Stations

Vista Radio The Goat MooseFM Moose Country Country FM Juice JuiceFMVista Radio is consolidating the bulk of its radio stations under four core brands.

To make the consolidations possible, the following flips have taken place over the past few weeks:

  • On May 30, AAA “103.5 The Bridge” CHNV Nelson, BC flipped to Variety Hits “Juice-FM
  • On May 30, Active Rock “94X” CIRX Prince George, BC rebranded as “The Goat“.
  • On May 30, Active Rock “98.9 Jet-FM” CFCP Courtenay, BC rebranded as “The Goat
  • On May 26, Hot AC “92.9 Moose-FM” CKJN Caledonia, ON flipped to Country “Country 92.9“.
  • On May 23, Hot AC “97.5 Rush-FM” CFFM Williams Lake, BC flipped to Active Rock “The Goat
  • On May 21, Hot AC “Mix 100” CJCD Yellowknife, NT rebranded as “Moose-FM

Canadian Radio News reports the moves come as Vista prepares to consolidate their stations under five core brands: Active Rock “The Goat“, Country “Country FM“, Variety Hits “Juice FM“, Hot AC or Classic Hits “Moose FM“, and a fifth unknown brands (perhaps the CHR “2Day-FMlaunched in Niagara Falls last fall?)

As of right now 26 of the 40 stations listed on Vista’s corporate website have flipped to one of the four core brands.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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