The move of The Bandit to 100.9 on June 30 will displace Hot AC “Mix 100.9” KMXW. Neither KURK nor KMXW are ratings winners. In the Fall 2013 Nielsen Audio ratings, “Mix 100.9” registered a 1.0 share, while KURK held a 1.6 share of the Reno audience.
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.