Nicolet Broadcasting has brought the “MoreFM” brand to a pair of its stations in Door County, WI.
102.1 WRKU Forestville/Sturgeon Bay rebrands is existing AC format as “102.1 More-FM“. Sister 105.1 WSBW Ephraim shifts from Soft AC to AC as “105.1 More-FM“.
In addition to those stations, Nicolet owns Soft AC 96.7 WBDK Algoma and Country 104.1 WRLU Algoma.
102.1 and 105.1 are quite common in my neck of the woods. 105.1 rebranded as More FM on Saturday. 102.1 has had a similar format for at least the past year.