KWGO Starts Minot Country Duel
Programmers Broadcasting Hot AC “102.9 WGO” KWGO Burlington/Minot, ND has flipped to Country with the same moniker.
Northpine reports that the station is targeting Clear Channel’s “97 Kicks-FM” 97.1 KYYX by emphasizing local announcers and content. KYYX’s lineup completely features syndicated content from other Clear Channel markets.
In a response to a listener questioning the change, KWGO wrote on Facebook:
After much thought and careful consideration, we decided it was time to do what was best for our community and provide Minot residents with what they had been asking for – a Local FM Country station, with local content and local announcers. Country is the most popular music format in the U-S. We hope you will give the new music a chance. You may find that New country isn’t your Grandma’s Country!
Clear Channel’s Minot cluster is continually used as an example as what’s wrong with consolidated radio. A 2002 overnight train derailment created a toxic cloud over the city, with 911 operators telling panicked residents to listen to Clear Channel’s 910 KCJB for information, however the station and its sisters continued playing music with no updates as EAS never was activated.
Programmers Broadcasting also owns Classic Rock “94.9 The Zoo” KTZU in the Minot market. Both stations signed on in 2005, after the incident above.