Update 4:20pm: As expected, WZRR became one of the launch stations for Cumulus’ new “Nash Icon” Country brand at 3pm.
Original Report 8/15 11:40am: Cumulus CHR “99.5 The Vibe” WZRR Birmingham is no more.
The station is currently stunting with a loop of Lynyrd Skynrd’s “Sweet Home Alabama” and Kid Rock’s derivative “All Summer Long”. The station is running promos promoting a new format launch at 3:00pm, which is the time that Cumulus will be debuting the “Nash Icon” Country brand on stations across the country.
WZRR flipped to CHR in January 2012, but was never able to make inroads against Clear Channel’s “103.7 The Q” WQEN. In the Spring 2014 Nielsen Audio ratings, WZRR’s 2.4 share trailed WQEN’s 5.1 share.