99.5 Stunting In Birmingham

99.5 The Vibe Nash Icon Icons Bert Show Jeff Andrews WZRR Birmingham

Update 4:20pm: As expected, WZRR became one of the launch stations for Cumulus’ new “Nash Icon” Country brand at 3pm.

Original Report 8/15 11:40am: Cumulus CHR “99.5 The Vibe” WZRR Birmingham is no more.

The station is currently stunting with a loop of Lynyrd Skynrd’s “Sweet Home Alabama” and Kid Rock’s derivative “All Summer Long”. The station is running promos promoting a new format launch at 3:00pm, which is the time that Cumulus will be debuting the “Nash Icon” Country brand on stations across the country.

WZRR flipped to CHR in January 2012, but was never able to make inroads against Clear Channel’s “103.7 The Q” WQEN. In the Spring 2014 Nielsen Audio ratings, WZRR’s 2.4 share trailed WQEN’s 5.1 share.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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