The Nash Icon record label partnership of Cumulus Media and Big Machine Label Group has announced that Reba McEntire is the first artist to sign with them.
When McEntire’s new album is released it will give the industry the first test of how Cumulus’ partnership with Big Machine will impact record sales and airplay via the Nash Icon radio brand. Cumulus and Big Machine announced the record label component when the Nash Icon brand was first announced in May.
Nash Icon Music proudly bestows another title to the reigning “Queen of Country,” announcing Reba as the inaugural signing on the innovative new joint venture label between Big Machine and Cumulus. This morning (10/21), she joined America’s Morning Show host Balir Garner to share the news about her first new music in over five years. Leading up to the announcement, a Reba song was played every half hour to highlight her career and gear up for the new chapter. Co-host Terri Clark performed “Fancy” for Reba-oke, as part of co-host Chuck Wicks’ “5 Seconds” trivia game before a Reba cake was presented in front of the live audience. Listen to the full interview here.
Reba said: “I am so excited to be the first artist to sign up with this new joint venture. We’ve been in the studio having a blast recording new songs and I can’t wait for my fans to hear them. Thanks to Scott Borchetta, John Dickey and everyone at Cumulus for letting me be a part of these new and exciting times.”
The Oklahoma native is back in the studio with long-time producer Tony Brown and is collaborating for the first time with James Stroud, blending their unique approaches and multi-platinum career success.
“As Reba and I get to enter into another phase of our business relationship that dates back to 1991, I am again reminded of the power of all things Reba. Her presence, her vocal prowess, her song selection, her passion… it’s unequaled in her multi-decade career and we will again blaze new trails together,” said Big Machine Label Group President & CEO Scott Borchetta. “I can’t think of a more important artist or voice to crown as our first Icon artist as there are none truer to the definition.”
“By the numbers Reba defines what it is to be an Icon — 56 million albums sold, 35 #1 singles, #1 female country touring artist of all time and room full of CMA, ACM and Grammy awards. Reba is Nashville. Nash Icon is thrilled to have Reba as our first artist on this exciting new label,” added John Dickey, Executive Vice President of Content and Programming for Cumulus.
In May, Big Machine and Cumulus rolled out a joint venture under the Nash Icon brand with the creation of a record label, Nash Icon Music. Nash Icon will produce new music and live events from Nashville’s most prolific artists over the last 25 years. General Manager Jim Weatherson will spearhead the strategic partnership between the two music, entertainment and media powerhouses. Separate from this joint venture between Cumulus and Big Machine for the Nash Icon Music record label and live events business, Cumulus independently operates 16 (soon to be more) Nash Icon radio stations and will soon distribute Nash Icon content to stations nationwide through its wholly owned distribution service Westwood One.
As a multi-media entertainment mogul, Reba has become a household name with a successful career that spans music, television, theater and retail industries. She has achieved a rare pinnacle with 35 #1 singles, over 56 million albums sold worldwide and a total of over 9 million tickets in touring to become one of the most successful female recording artists in history. The Country Music Hall of Fame and Hollywood Bowl Hall of Fame inductee has won 15 American Music Awards, 13 ACM Awards, nine People’s Choice Awards, seven CMA Awards, two GRAMMY Awards and an ACM Career Achievement Honor. Additionally, Reba has the distinction of being one of only four entertainers in history to receive the National Artistic Achievement Award from the U.S. Congress.