Strada replaces Derrick Baker, who exits after serving as PD since 2006 and nearly twenty years with the company. Prior to joining WFLC last year, Strada previously programmed crosstown Rhythmic CHR “Power 96” WPOW Miami as well as Cox’ “Power 95.3” WPYO Orlando and Emmis’ Urban “Hot 97” WQHT and now-defunct Urban AC “98.7 Kiss-FM” WRKS New York.
Cox Media Group (CMG) Miami’s Jill Strada is tapped to oversee the branding and programming of ’99 Jamz’ WEDR and ‘Hits 97.3.’ In this role, Strada will be responsible for coaching and developing on-air talent, as well as creating and executing a branding and programming strategy for both radio stations.
“Jill has done an amazing job of developing the ‘Hits 97.3’ brand over the past year, making it a top-rated station in Miami,” said CMG Miami VP and General Manager Rob Babin. “Combined with her Urban programming background, Jill’s ability to develop strategy and coach talent is a key factor in her new leadership position with ’99 Jamz.”
Strada joined CMG Miami in April 2014 as Director of Branding and Programming for WFLC. Previously, she was Assistant Program Director and Digital Media Brand Manager for ‘HOT 96.9’ WBQT in Boston, where she successfully helped flip a conservative talk show station to a station that now plays Today’s Rhythm and All The Best Throwbacks.
“Thanks to Rob Babin, Kim Guthrie and Steve Smith for the opportunity to lead the incredibly talented 99 JAMZ staff, and to take the legacy of this heritage station, as well as HITS 97.3, to new heights,” added Strada.
Strada’s other career highlights include working as Program Director for ‘POWER 96’ WPOW in Miami, ‘HOT 97’ WQHT in New York, ‘98.7 KISS-FM’ WRKS in New York, and ‘POWER 95.3’ WPYO in Orlando.