Saga Communications has launched Classic Hits “Rewind 100.3” W262CO Asheville, NC.
Rebroadcasting 105.9 WTMT-HD2, the launch of “Rewind 100.3” brings the Classic Hits format back to Asheville for the first time since Saga flipped 96.5 WOXL to AC “Mix 96.5” in December 2008. W262CO is positioning as “Upbeat, Fun Music” and launching with the usual 10,000 songs in a row. Saga Asheville OM/Brand Manager Neal Sharpe will add programming duties for Rewind to his daily itinerary.
Saga purchased W262CO from Georgia-Carolina Radiocasting earlier this month for $125,000. The translator had been moved from 105.5 in Cashiers to Asheville. The translator is now operating from Asheville with 250 watts at 337 meters (Coverage Map).