WTVR Richmond To Relaunch As Mix 98.1 - RadioInsight
At the end of the Christmas season, iHeartMedia's "Christmas 98.1" WTVR-FM Richmond will relaunch as "Mix 98.1" on Monday, December 28. The new "Mix 98.1" resurrects the branding well-known in the market from its time on 103.7 WMXB (now WURV) through 2010. The new brand will feature a number of personalities long known in the