Following the move of Business 1570 KYCR to 1440 last month, Salem will launch “Wellness Radio 1570” KDIZ Golden Valley/Minneapolis on Monday, January 11.
While Salem is promoting the new Health & Wellness format as the first of its kind, a previous attempt was made in the late 1990’s by 1390 WZHF Washington DC. Programming will include Dr. Asa On Call from 12-3pm as well as Doctor’s Choice Coffee, River Ahava Wellness, Like It Matters, LLC and Healthline Live with Dr. Bob Marshall.
Salem Media Group Twin Cities will launch the first-of-its-kind format on Monday, January 11th at 7am with the introduction of Wellness Radio 1570 KDIZ AM in the Twin Cities. The station is the first of its kind to dedicate its entire format to health and wellness programming. Wellness Radio 1570 will also be streamed online at TwinCitiesWellnessRadio.com along with iHeartRadio, TuneIn and its free mobile app.
Salem Media Group Twin Cities General Manager Nic Anderson is, “Thrilled to be on the forefront of such an exciting opportunity for our company and the Twin Cities. Health and wellness is a point of emphasis in the Twin Cities and we believe the Twin Cities will both greatly enjoy and benefit from our daily programming.” Anderson also notes that the station is, “Excited to feature Dr. Asa On Call weekdays from noon to 3pm.” Dr. Asa’s show currently is the fastest-growing health-related talk show in the country with over two million listeners every week. Wellness Radio 1570 will also feature plenty of great local programs from founding partners such as Doctor’s Choice Coffee, River Ahava Wellness, Like It Matters, LLC and Healthline Live with Dr. Bob Marshall.
In addition to 1570 Wellness Radio, Salem Media Group Twin Cities owns and operates AM 980 The Mission, AM 1280 The Patriot, Business 1440, and stream-only station, The Fish Twin Cities. Salem Media Group Twin Cities also offers a variety of ways to stream including iHeartRadio, TuneIn, ChristianRadio.com, mobile apps, and each station’s respective website.
I don’t remember all of the details, but a similar format was tried out in suburban Chicago in the mid-2000s (on the now-defunct WKKD)…
http://www.upi.com/Entertainment_News/2005/02/01/Radio-station-rolls-out-all-health-format/12081107294729