Following the move on Friday of Active Rock “Planet Radio” to 97.3 W247CF, iHeartMedia launched Alternative “Project 106.9” on W295AZ Jacksonville Beach.
Debuting at midnight, the new format will pair with “Planet” to attack Cox Media Alternative “X102.9” WXXJ. “DC 101” WWDC Washington DC based Elliot in the Morning will remain on 106.9.