Univision has hired Alejandro Nieto Molina as Senior Vice President and General Manager of their radio properties.
Nieto Molina will oversee content strategy and implementation for all of Univision’s 67 stations. The position will be based in Miami where he will report to John W. Eck, the Chief Local Media officer and Executive Vice President of Technology, Operations and Engineering for the company.
Nieto Molina had a long career in Latin America starting as an on-air personality in Colombia and eventually moving up to Director of Programming for Caracol. From 2011 to 2015 he served as CEO for Cadena SER, the most listened to group in Spain.
Univision Communications Inc. (UCI), the leading media company serving Hispanic America, today announced the appointment of Alejandro Nieto Molina as senior vice president and general manager, Radio. In this newly created position, Nieto Molina will be responsible for leading the strategy and implementation of content efforts across Univision Radio, providing the creative vision as well as operating leadership. He will be based in Miami and report to John W. Eck, chief Local Media officer and executive vice president of Technology, Operations and Engineering.
Nieto Molina will oversee the 67 radio stations in UCI’s Local Media portfolio, working with all Univision Radio content leads to build on the groups successful trajectory.
“Alejandro has extensive radio industry experience and has a proven track record in content creation and programming as well as management and operations,” said Eck. “His passion for radio and deep knowledge of diverse music genres make him the ideal candidate to lead our Radio stations.”
Nieto Molina started his career combining his professional studies with his job as host and DJ of musical radio stations. He has created and directed successful musical radio formats in Colombia (La Mega, Radioactiva, Besame and Los 40 Principales). He was also host/director of News and Talk Shows in Caracol Radio Colombia (Hoy x Hoy, Sábado Nuestro, Noticiero del Mediodía, Pase la tarde). There, he simultaneously performed the duties of director of Programming of Caracol. In 2005 he was transferred by the company to Miami to become vice president of Programming for all of Prisa Radio in charge of the development and execution of the programming strategy of the stations in Latin America and the US Hispanic market, where Prisa has two stations (Miami and Los Angeles) and a syndicated shows unit (GLR Networks). In 2011, He was hired as CEO by Cadena SER, Spain´s premier radio network, which is the ratings leader in music and talk radio formats in that country. During his four years leading “LA SER,” he transformed the organization in the middle of a deep economic crisis. Nieto Molina is a journalism and industrial engineering graduate from Bogotá’s Universidad de Los Andes.