Radio Campesina Bakersfield has launched Rhythmic CHR “103.9 The Beat” KBDS Taft/Bakersfield this afternoon.
This is a return to the format for the station as it was previously known as “Play 103.9” in the mid-2000’s before going silent for a few years. It is the only one of Radio Campesina’s nine stations in Arizona and California that does not carry their Regional Mexican network.