Soft AC CV 104.3 Launches In Palm Springs
Sunnylands Broadcasting has flipped All-Christmas 104.3 KFUT Mecca/Palm Springs CA to Soft AC “CV 104.3” KHCV.
Positioned as “Smooth Favorites”, KHCV is taking over the format that had previously been heard on 103.9 K280CV Cathedral City/92.7 KKUU-HD2 prior to its flip to Sports last September. Former “103.9 The Breeze” PD/Morning host Jim “Fitz” Fitzgerald takes the same role at KHCV.
The station describes its format as “Smooth favorites like Adele, Ed Sheeran, Michael Buble, John Legend, Sam Smith, Alicia Keys, George Benson, Earth Wind & Fire, John Mayer, Marvin Gaye, Michael McDonald, Norah Jones, Phil Collins, Sting, Smokey Robinson, Boz Scaggs, Stevie Wonder, Van Morrison and Tony Bennett”.