Lite Becomes More in St. Cloud

Lite Rock 99.9 More FM KCML St. CloudLeighton Enterprises has rebranded AC “Lite Rock 99.9” KCML St. Joseph/St. Cloud MN as “99.9 More-FM“.

Northpine reports that this is the first major change for the station since it signed-on in 1998. The change is being marketed with “More Music in the Morning” and guaranteed seven song blocks.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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