Lite Becomes More in St. Cloud By Lance Venta on January 5, 2016 No Comments Leighton Enterprises has rebranded AC “Lite Rock 99.9” KCML St. Joseph/St. Cloud MN as “99.9 More-FM“.Northpine reports that this is the first major change for the station since it signed-on in 1998. The change is being marketed with “More Music in the Morning” and guaranteed seven song blocks. Share This Post Lance VentaLance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms. Leave a Reply Cancel ReplyYou must be logged in to post a comment.