[membership level="2,3"] <img class="alignright size-thumbnail wp-image-108567" src="http://radioinsight.com/wp-content/images/2016/10/desi980-200x113.png" alt="Desi 980 KFWB Los Angeles Universal Media Access Lotus" width="200" height="113" />Lotus Communications has revealed its likely direction for its <a href="http://radioinsight.com/blog/headlines/108566/lotus-communications-acquires-kfwb-los-angeles/">pending acquisition</a> 980 KFWB Los Angeles. Indications are a flip to Spanish Ranchera based on the registrations of <a href="http://980LaMeraMera.com">980LaMeraMera.com</a> and <a href="http://Radio980AM.com">Radio980AM.com</a>. The format had been heard throughout the market on 930 KHJ prior to its sale to Immaculate Heart Radio when it moved to the Orange County based <a href="http://laranchera.estrellatv.com/">96.7 KWIZ</a> Santa Ana. Lotus operates the format in <a href="http://www.elgallito.com">Bakersfield</a>. <hr /> Alpha Media's new 99.7 W259CL Columbia SC/WARQ-HD2 will shortly debut with a Christmas Music format as "<strong>Santa 99.7</strong>" following the registration of <a href="http://Santa997.com">Santa997.com</a>. <hr /> Ed Stolz will soon duplicate his Conservative Talk "<a href="http://790talknow.com/">790 Talk Now</a>" KBET Las Vegas programming in Palm Springs on 98.1 K251BX Palm Desert/97.7 KRCK-HD2 Mecca CA. <a href="http://981TalkNow.com">981TalkNow.com</a> is mostly built with an identical programming lineup to KBET. Additional anonymous registrations were made for <a href="http://981Talk.com">981Talk.com</a>, <a href="http://NewsTalk981.com">NewsTalk981.com</a>, <a href="http://Talk981.com">Talk981.com</a>, and <a href="http://TalkNow981.com">TalkNow981.com</a>. <hr /> Zoe Communications registered <a href="http://1049TheCabin.com">1049TheCabin.com</a> for what is now Adult Hits "<strong>Mix 105</strong>" 104.9 WLMX-FM Balsam Lake WI. Zoe also registered <a href="http://Willie1057.com">Willie1057.com</a> for 105.7 WXCX Siren. WXCX flipped from Sports to Classic Country "<strong>Northwoods Country</strong>" earlier this month following Zoe's closing of their <a href="http://radioinsight.com/blog/headlines/107328/zoe-communications-acquires-five-in-wisconsin/">acquisitions of Red Rocks Radio's</a> Wisconsin properties. <hr /> With <a href="http://radioinsight.com/blog/headlines/108906/station-sales-week-of-1028/">Frandsen Media</a> acquiring Silent 107.9 KAOX Shelley/Idaho Falls ID this week, Frandsen has registered <a href="http://Now1079.com">Now1079.com</a> for the station. A new CHR would compete against Riverbend Communications' "<a href="http://z103.fm/">Z103</a>" 103.3 KFTZ while flanking sister Hot AC "<a href="http://www.100myfm.com/">100.7 My-FM</a>" KSNA. <hr /> <strong>Anonymous Registrations:</strong> <a href="http://96XRadio.com">96XRadio.com</a>, <a href="http://96XRadio.com">965TheBeat.com</a> and <a href="http://Alt921.com">Alt921.com</a>. [/membership]