Entravision Communications’ Rhythmic CHR “103.5 The Bomb” KBMB Sacramento is in the process of shifting to a more Mainstream presentation. Syndicated morning host Big Boy will be dropped in favor of a “More Music Morning” show. Entravision registered Hot1035Radio.com last week, currently pointing to a splash page for KBMB being “Under Construction”.
A shift to Mainstream will place KBMB in more direct competition with Entercom’s “107.9 The End” KDND as opposed to CBS’ Rhythmic 102.5 KSFM.