[membership level="2,3"] <img src="https://radioinsight.com/wp-content/images/2018/08/wycthd2-200x200.png" alt="Sports Radio 94.5 Pensacola WYCT-HD2" width="200" height="200" class="alignright size-thumbnail wp-image-169764" />ADX Communications is preparing to launch a new Sports station in Pensacola FL. The company registered <a href="http://PensacolaSports945.com">PensacolaSports945.com</a> and <a href="http://Sports945.com">Sports945.com</a> for soon-to-launch translator 94.5 W233CM and 98.7 WYCT-HD2 Pensacola. The new format will create a competitor to Omni Broadcasting's combination of "<a href="http://www.wearesportsradio.com/">97.1 The Ticket</a>" W246BN and "<a href="http://www.1490fsr.com/">Fox Sports 1490</a>" WTKE. <hr /> iHeartMedia has registered <a href="http://Alt1077.com">Alt1077.com</a> for what will be for 1490 WTUP and the soon-to-launch 107.7 W299CS Tupelo MS. WTUP currently simulcasts Classic Hits "<a href="https://big993.iheart.com/">Big 99.3</a>" WTUP-FM. The Tupelo market lost the Alternative format when 96.3 WXWX was flipped from a simulcast of "<a href="http://www.i96memphis.com/">I96</a>" WIVG Memphis TN in May. <hr /> West Virginia-Virginia Media has registered <a href="http://927Hank.com">927Hank.com</a> for 92.7 WKQR Mullins/Beckley WV. That station is now CHR "<a href="http://www.kissplaysthehits.com/">92.7 Kiss-FM</a>". <hr /> Sterling Broadcasting has registered <a href="http://www.1047rocks.com/">1047Rocks.com</a> for what is now AC "<a href="http://www.poncapost.com/sunny-104-7">Sunny 104.7</a>" KQSN Ponca City OK. A logo on that new site indicates the station will utilize Westwood One's Rock 2.0 format. <hr /> An anonymous registration points to a new branding for Mapleton Communication Sports "<a href="http://www.1510kga.com/">1510 KGA</a>" Spokane WA. With KGA soon to launch 103.5 K278CY Spokane to rebroadcast the station, the registration of <a href="http://1035ZagsRadio.com">1035ZagsRadio.com</a> points to a rebranding tied to the station's status as home to Gonzaga University sports. <hr /> <strong><em>Anonymous Registrations:</em></strong> <a href="http://965TheSound.com">965TheSound.com</a>, <a href="http://967TheEagle.com">967TheEagle.com</a>, and <a href="http://967TheEagle.com">Echo1055.com</a>. [/membership]