[membership level="2,3"] <img src="https://radioinsight.com/wp-content/images/2018/11/breeze-200x200.png" alt="The Breeze iHeartMedia iHeartRadio" width="200" height="200" class="alignright size-thumbnail wp-image-172281" />A relaxing gust will be blowing off of Lake Erie shortly after Christmas as a new Soft AC "<strong>Breeze</strong>" will debut in Buffalo. Unlike most of the recent launches of the brand name, this one will not come from iHeartMedia or Entercom, but rather Townsquare Media as AC "<a href="http://mix96buffalo.com/">Mix 96</a>" 96.1 WMSX will return back to its heritage Soft AC positioning as "<strong>96.1 The Breeze</strong>". Townsquare registered <a href="http://961Breeze.com">961Breeze.com</a>, <a href="http://961TheBreeze.com">961TheBreeze.com</a>, and <a href="http://TheBreezeBuffalo.com">TheBreezeBuffalo.com</a> last week and all are on its staging server awaiting launch. WMSX previously was known as "<strong>96.1 Joy-FM</strong>" WJYE until its September 2014 <a href="https://radioinsight.com/headlines/netgnomes/89258/joyless-mix-headed-to-buffalo/">relaunch with a younger presentation</a> and move towards Hot AC. The station has been trending upwards in the ratings this year from a 2.5 share in the Spring Nielsen Audio ratings to 3.0 in Summer to 3.8 in the Fall Phase 2 trends. <hr /> iHeartMedia has added <a href="http://TheBreezeSpokane.com">TheBreezeSpokane.com</a> for the HD subchannel of Classic Rock <a href="https://989kkzx.iheart.com/">98.9 KKZX</a> Spokane. <hr /> Cumulus Media has registered <a href="http://1067TheKrewe.com">1067TheKrewe.com</a> for 106.7 KKND Port Sulphur/New Orleans LA. The Krewe branding was previously given away in a Louisiana <a href="https://radioinsight.com/headlines/172547/kmez-new-orleans-to-move-home-to-102-9/">state trademark filing</a> earlier this month. <hr /> With NBC Sports Radio shutting down its 24/7 service, Hubbard Radio's "<a href="http://nbcsports1060.com/">NBC Sports 1060"</a> KDUS Tempe/Phoenix AZ has registered <a href="http://1060SportsTicket.com">1060SportsTicket.com</a>, <a href="http://AZSportsTicket.com">AZSportsTicket.com</a>, <a href="http://SportsTicket1060.com">SportsTicket1060.com</a>, <a href="http://SportsTicketAZ.com">SportsTicketAZ.com</a>, and <a href="http://TheSportsTicketAZ.com">TheSportsTicketAZ.com</a>. <hr /> West of Toledo, NOBCO Inc. has registered <a href="http://943TheBuck.com">943TheBuck.com</a> for 94.3 W232CM Wauseon OH. The translator will rebroadcast an HD subchannel of co-owned Classic Hits <a href="http://www.961wmtr.com/">96.1 WMTR-FM</a> Archbold. <hr /> Bill Vance has registered <a href="http://959KixCountry.com">959KixCountry.com</a> and <a href="http://959KixFM.com">959KixFM.com</a> for his North Face Broadcasting's 1450 KNOC/95.9 K240EY Natchitoches LA. <hr /> <strong><em>Anonymous Registrations:</em></strong> <a href="http://1039Magic.com">1039Magic.com</a>, <a href="http://1039TheGroove.com">1039TheGroove.com</a>, <a href="http://1039TheParty.com">1039TheParty.com</a>, <a href="http://Blues1017.com">Blues1017.com</a>, <a href="http://TheBlues1017.com">TheBlues1017.com</a>, <a href="http://Easy939.com">Easy939.com</a>, and <a href="http://TheQ945.com">TheQ945.com</a>. [/membership]