Update 2/15: The second of Bustos’ two new FM’s in Portland has launched as “La Zeta 94.3” KZZR debuts with Regional Mexican.
Update 1/24: The first of Portland’s new Spanish FM’s launched last week as 1150 KLPM and the aforementioned 93.5 translator debuted as Spanish AC “Exitos 93.5“.
Original Report 1/6: Bustos Media Holdings is preparing to launch a pair of Spanish language FM’s in Portland, OR. LaZeta943.com and Exitos935.com currently have splash pages promoting the future stations.
94.3 is KZZR Tillamook, currently in the process of moving its tower to the west side of Mount Hood which will give the station full market coverage of Portland with 3.4 KW at 1683 feet above average terrain with a new COL of Government Camp. 93.5 is K228EU a translator currently licensed to Vancouver, WA with a CP to to increase power to 100 watts and coverage of most of Portland proper. Both stations are currently silent as the upgrades take place.
Bustos Media also owns “La Mexicana” 1130 KPWX in Portland has an LMA and pending purchase of four AM’s from Adelante Media: Spanish Talk 1010 KOOR, Spanish Christian 1150 KLPM, “ESPN Deportes” 1230 KRYN, and Regional Mexican “La Gran D 1520” KGDD.