KSCA Los Angeles Rebrands
Update 9/15: KSCA has rebranded as “LA 101.9“. The format remains Regional Mexican, albeit with a broader playlist and less currents. Outside of Eddie Piolin in mornings the station is currently jockless.
Original Report 9/13: Univison Regional Mexican “La Nueva 101.9” KSCA Los Angeles is teasing something to happen on Friday, September 15.
Is it an outright format change or just a tweak? We’re not quite sure yet, although LA1019.com was registered by Univision in August and already is redirecting to KSCA’s website. A blank twitter account is also alive for @LA1019. We should also point out that Univision registered a number of domains last October for a potential rebranding at KSCA that were never put to use. These include: 1019ElRey.com, 1019ElSancho.com, and 1019LaJefa.com.
KSCA has been branded as “La Nueva” for 14 years, since being acquired by Univision and flipping from AAA in 1997.