Praise Heading For Greenville

X98.5 W253BG Greenville Spartanburg Praise 98.5 GospelA change appears to be on the horizon for Summit Media Alternative “X98.5” W253BG/WJMZ-HD2 Greenville, SC.

Summit has registered,,,,, and for the station.

Then owned by Cox, the translator debuted in August 2012 to compete against Entercom’s “93.3 The Planet” WTPT. The station registered a 1.2 share in the Spring 2013 Arbitron ratings. A Gospel format on W253BG would flank sister Urban AC “107.3 Jamz” WJMZ.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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