A change appears to be on the horizon for Summit Media Alternative “X98.5” W253BG/WJMZ-HD2 Greenville, SC.
Summit has registered 985Praise.com, Gospel985.com, GreenvillePraise985.com, Praise98.com, Praise985.net, and PraiseGreenville.com for the station.
Then owned by Cox, the translator debuted in August 2012 to compete against Entercom’s “93.3 The Planet” WTPT. The station registered a 1.2 share in the Spring 2013 Arbitron ratings. A Gospel format on W253BG would flank sister Urban AC “107.3 Jamz” WJMZ.