With this week’s flip of WQTL Tallahassee, Fla., it’s worth noting that Adams Radio Group now has three stations branded as “Kool Oldies.” The new station, playing a more ‘60s-driven version of the format than that usually found on major format FMs, joins sister stations in Ocean City, Md., and last year’s launch on KWML Las Cruces, N.M.
These are the sort of medium-to-small-market changes that aren’t on everybody’s radar, but they’re good stations for listeners who want to hear the Oldies format as it existed in the days before it dropped pre-Beatles, then secondary ‘60s, then the ‘60s altogether. It’s a deliberate throwback to when oldies were oldies.
I was also excited to listen because it was an earlier version of Adams Radio Group that owned KOOL Phoenix, the original “Kool-FM.” That station (along with KXKL Denver) spawned hundreds of clones, then its AM station became the flagship of a Kool Gold Network specializing in pre-Beatles oldies. Kool Gold could roll deep. At one point, they were looking for a PD and I remember then-GM Jim Seemiller saying that the qualifications included knowing the B-side of “Earth Angel” by the Penguins.
I’ve listened a little to all three Kool Oldies and I haven’t heard “Hey Senorita” or “Earth Angel” yet. I did hear Las Cruces play Rene & Rene, “Lo Mucho Que Te Quiero,” something you’d hope to hear on the radio in Las Cruces, N.M. Mostly, it’s the hits of the Oldies format as radio listeners knew them on the ‘90s dial, but that need exists, too. Here’s Kool FM Delmarva just after 9 a.m., April 12:
- Dionne Warwick, “(There’s) Always Something There To Remind Me”
- Delfonics, “La-La Means I Love You”
- Rare Earth, “Get Ready”
- Manhattans, “Kiss And Say Goodbye”
- Elvis Presley, “Don’t Be Cruel”
- Neil Diamond, “Sweet Caroline”
- Emotions, “Best Of My Love”
- Creedence Clearwater Revival, “Down On The Corner”
- Marvelettes, “Please Mr. Postman”
- Abba, “Dancing Queen”
- Turtles, “She’d Rather Be With Me”
- Spiral Starecase, “More Today Than Yesterday”
- America, “Sister Golden Hair”
- O’Jays, “Love Train”
- Ben E. King, “Stand By Me”