100.1 Columbia

Columbia SC AM Shuffle

Update 12/2: The changes will take place on Tuesday, January 3. Original Report 11/30:In many markets AM News/Talk stations are adding FM simulcasts on an almost daily basis. In Columbia SC, where WVOC added a simulcast on October 26, the station will soon drop its programming from its longtime AM home. The programming of Sports “1400 The Team” WCOS will slide down to the more powerful 560 stick. This will open the door for 1400 to become Gospel “Hallelujah 1400“. Both 560TheTeam.com (which currently redirects to WHYN Springfield, MA as a decoy) and Hallelujah1400.com were registered by Clear Channel earlier this month.

FM News/Talk Train Stops In Columbia

Update 1:00pm: The flip has been made. 100.1 WXBT is now simulcasting 560 WVOC. Original Report 11:45am: Clear Channel Urban “100.1 The Beat” WXBT will begin simulcasting sistern News/Talk 560 WVOC, bringing the AM’s News/Talk lineup to the FM band. The station’s website has begun to make the necessary modifications, showing off the new 100.1 WVOC logo shown above. In the recently released Summer book, WXBT ranked 6th in the market overall with a 5.0 share putting it well ahead of Inner City Broadcasting “Hot 103.9” WHXT’s 3.9. However, this move will help the more profitable WVOC with its demographics in the long run and potentially shift a few listeners towards Clear Channel’s CHR 104.7 WNOK.