The Christmas music on WWLY Panama City gave way to its new identity of Classic Country “Wild Willie 100” at 8am this morning. Promoting “Real! Country! Legends!” such as George Strait, Reba McIntyre, Garth Brooks and Alan Jackson, the new format creates an older skewing in-market competitor for iHeartMedia’s market leading 92.5 WPAP and Powell Broadcasting’s “Kick’n 103.5” WKNK. Gulf South Communications Classic Country “96.9 The Legend” WDJR Hartford AL, which primarily serves the Dothan market, is also heard throughout much of the Panama City market. Marc Summers, Operations Manager for Magic Broadcasting Panama City will serve as Program Director for WWLY. Original Report 3/20: With Rock “97X” WYYX relocating...[Read More]
After seven months on 100.1, Magic Broadcasting Rock “97X” WYYX has returned to its primary home on 97.7 Bonifay FL following the repair of its antenna. The antenna for 97.7 was destroyed by a lightning strike in on July 31, 2016. Once it was known that the repairs would take awhile, the Rock format was moved to what was then Rhythmic Oldies “Groove 100.1” WVVE. The 12kW/123m Class C3 signal covered Panama City and adjacent towns, but not as much of the region as the 100kW/253m Class C1 97.7. For ratings purposes, WVVE and WYYX swapped call letters in November, but now with 97X back on 97.7 Magic Broadcasting has applied to move the WYYX calls back to 97.7. However, WVVE will be retired in favor of WWLY. We reported last month on the likely new format and brand name...[Read More]
Magic Broadcasting Hot AC “V100” WVVE Panama City, FL is currently stunting with a loop of Earth Wind & Fire’s “Let’s Groove” in preparation of a format change. The station will flip to Rhythmic Oldies “100.1 The Groove” on Thursday, April 17 focusing on Rhythmic hits from the 70s, 80s, and 90s. WVVE was the lowest rated in-market FM in the Fall 2013 Nielsen Audio ratings with a 2.3 share of the market. WVVE had been carrying the syndicated Bob & Sheri in mornings and John Tesh at night.