For the second time this year Univision is rolling out new branding for their Spanish Pop stations in seven markets. The stations all dropped their previous identities for just the frequency and market in March. Now the stations have all rebranded as “Latino Mix“. The stations are: “93.5/103.1 Chicago” WVIX Joliet/WVIV Highland Park “95.1 San Antonio” KGSX Comfort “99.1 Dallas” KDXX Denton/107.1 KESS-FM Benbrook “99.3 Las Vegas” KRGT Indian Springs “100.3 Phoenix” KQMR Globe/105.3 KHOV Wickenburg “104.9 Houston” KAMA-FM Deer Park “107.9 Fresno” KLLE North Fork The “Latino Mix” identity has previously been used by Univision stations in New York from 1999 to 2005 and San Francisco from...[Read More]
Univision continues to roll out simplified branding at many of its stations nationwide. Following a graphical adjustment at all of their stations last fall to coincide with the launch of the Uforia music app, seven of Univision’s Spanish CHR’s and Hot AC’s are dropping their name in favor of just the frequency. The stations that have dropped their branding are: Chicago: “Maxima 93.5/103.1” WVIX Joliet/WVIV Highland Park Dallas: “Maxima 99.1” KDXX Denton/107.1 KESS-FM Benbrook Fresno: “KLLE 107.9” KLLE North Fork Houston “Tu Musica 104.9” KAMA-FM Deer Park Las Vegas: “La Kalle 99.3” KRGT Indian Springs Phoenix: “La Kalle 100.3” KQMR Globe/105.3 KHOV Wickenburg San Antonio: “La Kalle 95.1” K...[Read More]
With the July departure of Eddie ‘Piolin’ Soltelo wrecking havoc to the ratings of many of Univision’s Regional Mexican stations, the company has begun to take action to fix their damaged stations. The first action came in Austin, where the company revamped two of its stations in September. Now Univision looks as though it may be making a similar move in Phoenix based on the registrations of 1003ElSancho.com and 1059LaJefa.com. 105.9 is currently Regional Mexican “La Nueva 105.9” KHOT-FM Paradise Valley. Since the departure of Piolin, the station has seen the loss of almost half its audience as it dropped from a 3.6 share in the July PPM to 2.1 in October. In the same timeframe its two closest competitors have increased their audience shares. Entravision’...[Read More]
Univision has expanded the coverage of Spanish Rhythmic “La Kalle 100.3” KQMR Globe/Phoenix. On Monday the station began simulcasting on 105.3 KHOV Wickenburg to give the format coverage over the northwestern portions of the Phoenix metro as 100.3 rimshots the market from the east side. 105.3 had been simulcasting Regional Mexican “La Nueva 105.9” KHOT.