100.3 St. Louis

Maurice DeVoe Leaves Cumulus To Program 100.3 The Beat St. Louis

After 16 years with Cumulus Media, Maurcie DeVoe is exiting the company to join iHeartMedia as Program Director of Urban “100.3 The Beat” KMJM-FM Bridgeton MO/St. Louis. DeVoe comes from Cumulus Kansas City where he was PD/midday host at Urban AC “Majik 107.3” KMJK North Kansas City and Corporate PD for Urban and Rhythmic formats. During his tenure with Cumulus, he also programmed CHR “95.7 The Vibe” KCHZ Kansas City and “i93.3” KLIF-FM Dallas and Operations Manager for the Kansas City cluster. KMJM flipped from Classic Hip-Hop to Urban in September 2016. The station currently ranks 17th in the market with a 2.5 share. iHeartMedia announced today that noted programming veteran Maurice DeVoe has joined its St. Louis market as Program Director ...[Read More]

100.3 The Beat St. Louis Gives Up Classic Hip-Hop For Urban

iHeartMedia relaunched Classic Hip-Hop “100.3 The Beat” KMJM Bridgeton/St. Louis as Urban at noon today. The move comes along with the addition of the syndicated Breakfast Club with DJ Envy, Angela Yee and Charlamagne Tha God for mornings. Previous morning host Tammie Holland will move to 9am-2pm. Osei The Dark Secret remains in afternoons, while T-Roy will voicetrack nights. This is the third incarnation of “The Beat”. The station, then known as KATZ-FM utilized the branding as an Urban from 1999-2009. After a series of format changes to Modern AC, 90s Hits, Classic Rock, and Urban AC, the station revived the Beat branding with the launch of the Classic Hip-Hop format in November 2014. The station registered a 2.1 share in the just released September 2016 Nielsen A...[Read More]

iHeartMedia St. Louis Names AJ SVP/Programming

The man known simply as AJ is transferring to St. Louis as Senior VP Programming for iHeartMedia. AJ has been with iHeart since 2012 most recently as SVP Programming of the company’s Norfolk and Richmond VA clusters and PD of CHR “Q94” 94.5 WRVQ and AC “Mix 98.1” WTVR-FM Richmond.. He also has programmed CHR’s “Hot 107.9” WWHT Syracuse and “Kiss 106.7” WKGS Rochester NY. His career also included thirteen years at Cumulus’ 97.1 WBHT Wilkes-Barre PA where he hosted nights, mornings, and afternoons at various times and six years as Program Director. In St. Louis, AJ will oversee Country “93.7 The Bull” KSD, Classic Hip-Hop “100.3 The Beat” KMJM, Classic Hits 103.3 KLOU, Rhythmic CHR “Wild 104.9R...[Read More]

Classic Hip-Hop Enters St. Louis

iHeartMedia has brought the booming Classic Hip-Hop format to St. Louis on 100.3 KMJM Bridgeton, MO. The move replaces Urban AC “Majic 100.3” with “100.3 The Beat“. This is the second time under the “Beat” branding for the frequency. As KATZ-FM, the station was known as “100.3 The Beat” until the demise of its Urban format in 2009. This is also the end of the venerable “Majic” Urban AC brand in the market which dates back to 1979, first on 107.7 until 1997, 104.9 until 2012, and 100.3 until today. In the October 2014 Nielsen Audio PPM Ratings, KMJM was 19th in the market with a 2.1 share, well behind Radio-One Urban Oldies “Old School 95.5” WFUN-FM’s 4.6 share for the adult Urban audience in the market.

Clear Channel Performs Double Flip In St. Louis

Clear Channel is moving and shaking again in St. Louis. Urban AC “Majic 104.9” KMJM moved without notice at 9am to 100.3 displacing Classic Rock “100.3 The Brew” KBWX. Replacing it on 104.9 is a new Rhythmic CHR “Wild 104.9“. The Classic Rock format on 100.3 lasted just over five months from its launch on May 23. The move restores the Urban AC/Rhythmic combo that Clear Channel had in the market until 2009, when Urban “100.3 The Beat” began cycling through a series of short lived formats. Are more changes still on the way in St. Louis? We reported last month that Radio One had registered a number of domains for a flip at Urban AC “Foxy 95.5” WFUN-FM. Did Clear Channel make its move today to prepare itself for whatever Radio One has...[Read More]

What’s Brewing In St. Louis?

Update 5/23 1:05pm: Clear Channel flipped “Gen X 100.3” WSGX to Classic Rock “100.3 The Brew” at 12pm local time. The station is launching with 6000 songs in a row and adds the syndicated Bob & Tom for mornings. First song is Twisted Sister “I Wanna Rock” followed by The Scorpions “No One Like You” and Van Halen “Jump”. Listen to the debut of “100.3 The Brew“ at FormatChange.com. Update 5/23 11:10am: Clear Channel gets retaliatory with the registrations of BrewStLouis.com, BrewSaintLouis.com, KissStLouis.com, and KissSaintLouis.com. All four domains redirect to “Gen X 100.3” WSGX with BrewStLouis.com as the now primary domain for the station. We’ll be watching these stations closely this week. Or...[Read More]