iHeartMedia continues its revamp of its Louisville cluster as Hot AC “100.5 My-FM” WLGX has rebranded as “100.5 Kiss-FM“. Positioning as “Louisville’s Best Variety”, the name change puts a fresh coat of paint on a station that has not gained any traction in the market. WLGX registered a 1.6 share in the Spring 2016 Phase 1 Nielsen Audio ratings trends, down from a 2.1 share in the Winter book which was inflated by Christmas music. The station will continue to flank sister CHR “Radio Now 98.9” WNRW while competing head-on against Alpha Media’s “102.3 The Max” WXMA.
Update 7/1: WLGX has completed its shift from 90s Hits “Gen X Radio 100.5” to Hot AC “100.5 MyFM” as it drops all remaining references to the prior “Gen X” format. Now positioned as “Louisville’s More Variety From The 90s To Now”, the station is mostly current/recurrent based but retaining at least one 90s song per hour. Original Report 6/17: A format transition is taking place in Louisville. Clear Channel’s 90s Hits “GenX Radio 100.5” WLGX Louisville has shifted to a mostly current/recurrent based Hot AC currently branded as “My 100.5 GenX Radio“. The next phase will see the GenX name dropped in favor of simply “100.5 My FM“. 1005MyFM.com was transferred to the Clear Channel servers yesterday a...[Read More]
Update 11/3: All further updates to the list of Christmas stations will be made here. Update 11/2: The shifts to Christmas continue to come as Entercom AC “Star 102.5” WTSS Buffalo and Clear Channel AC’s “Magic 93.7” WMJY Biloxi and 105.9 KGBX Springfield, MO join the list of stations. A second Buffalo station, Townsquare Media AC “96.1 Joy-FM” WJYE joined WTSS at 2:00pm. Original Report 11/1: As the calendar changes to November, stations across the country have begun to make the move to Christmas music for the holiday season. Norfolk, VA and Louisville have already seen two stations in their markets make the move today. In Norfolk, Entercom AC “The New 101.3” WWDE flipped at midnight and was joined by Clear Channel Rhythmic AC “M...[Read More]