iHeartMedia has relaunched Hot AC “100.5 The Drive” WDVI Rochester NY as “Mix 100.5“. The change is the final piece in the evolution of WDVI from the Adult Alternative lean it had upon its launch in 2006 to the more traditional Adult CHR approach it has had over the past year. It is also a return to the branding the station had in its final days as WVOR prior to the debut of WDVI. The station will continue to carry the syndicated Elvis Duran in mornings.
Tias Schuster is returning to Norfolk VA as Senior Vice President of Programming for iHeartMedia. Schuster, who previously programmed Entercom Rhythmic CHR “Z104” 104.5 WNVZ from from 2007-2012, returns to the market from Rochester NY where he programmed Hot AC “100.5 The Drive” WDVI and CHR “Kiss 106.7” WKGS for iHeart. Schuster has also programmed Entercom CHR’s “B93.7” WFBC-FM Greenville SC and 98.5 WKRZ Wilkes-Barre PA during his career. In Norfolk he will oversee iHeartMedia’s four station cluster while serving as day-to-day Program Director of CHR “Now 105” 105.3 WNOH and Rhythmic AC “Movin 107.7” WMOV-FM. Just like Zac Davis in Richmond, Schuster fills the spot vacated by AJ’s move to St. Louis...[Read More]