Midwest Family Broadcasting has flipped two of its Rockford, IL stations at 3pm today. First Variety Hits “95.3 Bob-FM” WRTB Winnebago/Rockford went to Country “95.3 The Bull“. Positioning itself as “20 In A Row Country”, WRTB will give a crosstown competitor to Townsquare Media’s “Q98.5” WXXQ. WXXQ was second in the market in the Fall 2013 ratings with an 11.3 share. WRTB’s Variety Hits format had a 4.0 share in the ratings period. News/Talk “100.5 NTA-FM” W263BJ Loves Park has flipped to Classic Hits “100.5 River-FM“. Focusing on pop hits of the 60s through 80s, River-FM will be imaged by WLS-FM Chicago’s Fred Winston. Midwest Family acquired its Rockford cluster last year from Maverick Media.
Following its sales of its Lima, OH and Santa Rosa, CA clusters earlier this month, Maverick Media concludes its exit from the radio industry with the announced sale of its Eau Claire, WI and Rockford, IL stations to Midwest Family Broadcasting. The $15.5 Million purchase includes a total of ten stations and a translator. Midwest Family will begin operating the stations via LMA on May 1. In addition to the newly acquired clusters, Midwest Family Broadcasting operates stations in La Crosse WI, Madison WI, Springfield IL, Springfield MO and St. Joseph/Benton Harbor, MI. The stations included in the sale are: News/Talk 790 WAYY, Sports “ESPN 1150” WEAQ, Rock “92.9 The Big Cheese” WECL, Hot AC “I94” WIAL, Variety Hits “99.9 Bob-FM” WDRK, and Coun...[Read More]
Maverick Media News/Talk 1330 WNTA Rockford, IL has begun simulcasting on 100.5 W263BJ Loves Park bringing the station’s programming to FM. With the addition of the FM translator, the station has rebranded as “100.5 NTA-FM” completely downplaying the AM frequency. Maverick acquired the translator in July from Edgewater Broadcasting and subsequently moved it from Beloit, WI and upgraded it from 4 to 230 watts. The FM launched at 11:11am on 11/11/2011. Maverick is also shuffling the morning shows at its three FM’s in Rockford. The syndicated Bob & Tom slide from Active Rock “X 104.9” WXRX to Variety Hits “95.3 Bob-FM” WRTB. Stone & Double T slide from afternoons to mornings at WXRX, while Sean Henry moves from afternoons to fill the v...[Read More]
With the July 4 holiday, its been a quiet start to the month on the translator front. Here’s the rundown of the big moves since our last report. Maverick Media has acquired W262BR Beloit, WI from Edgewater Broadcasting for $45,000 and has begun the process of moving the station to Rockford, IL. The moves will bump the translator from 4 watts on 100.3 to 230 watts on 100.5 where it will move to the same tower as new sister Active Rock “104.9 The X” WXRX. As we mentioned in the Independence Day Format Change Rundown, Clear Channel has begun programming EMF Broadcasting’s 103.1 K276EL San Marcos, TX. The translator which is now simulcasting Sports “1300 The Zone” KVET Austin has a newly acquired Construction Permit to move to Austin with 250 watts. North of...[Read More]