100.9 Richmond

WURV Comes Clean Over Christmas Stunt

Update 6:10pm: After 12 hours of stunting with Christmas music, “103.7 Play” returned to its regular format. Just like any good stunt WURV knew to hold on just long enough before wearing out its welcome. 103.7 Play's Christmas Surprise… You guys are the BEST!!! Thank you for letting us "PLAY" with you today! We hope you had a great time getting your fa la la and holly jolly jingles on 🙂 To everyone who knew we were having fun, you are smart (Christmas) cookies – and, well, there are a few of you that belong on Santa's naughty list for those potty mouths! We love you RVA and will always maintain that 103.7 Play listeners are the best in the city! :)PS: If you still want Christmas music, don't forget next Friday 10/16 is our annual Play For Pi...[Read More]

Easy 100.9 Richmond Debuts

Update 5/23: Summit Media launched Soft AC “Easy 100.9” at 8:00am. Cloned off of sister WEZZ Birmingham, the new format on WHTI positions the station against Clear Channel’s “Lite 98” WTVR-FM and Main Line’s “Big Oldies 107.3/100.3” WBBT/WARV. The first hour of Easy 97.3 consisted of: Commodores – Easy Police – Every Breath You Take Bill Withers – Ain’t No Sunshine Lee Ann Rimes – How Do I Live Stevie Nicks/Don Henley – Leather And Lace Stevie Wonder – Isn’t She Lovely Samantha Sang – Emotion Sergio Mendes – Never Gong To Let You Go The Guess Who – These Eyes Wings – Silly Love Songs Jewel – You Were Meant For Me Styx – Babe Al Wilson – Show And Tell Bet...[Read More]

Hot 100.9 Richmond Relaunches

Cox Media Rhythmic CHR “Hot 100.9” WHTI Richmond hit the reset button at midnight. Taking a page out of sister “Hot 101.5” WPOI Tampa’s playbook, WHTI has shifted from Rhythmic to Mainstream CHR, launching an all out attack on Clear Channel’s “Q94” WRVQ, attacking the station for too much talk in the morning, Elvis Duran’s age and amount of commercials. You can see their launch hype package on YouTube. WHTI dropped from a 3.0 share in the Summer to a station low 1.8 in the Fall book released. The former format was positioned between Q94 and the pair of Urban’s in the market: Clear Channel’s “106.5 The Beat” WBTJ and Radio-One’s “iPower 92.1” WCDX.